Artisan

We try to buy organic and local food and produce as much as we can afford to. Marta is very picky when it comes to quality of food. Growing up in Spain with an abundance of local markets with very high quality food has left a significant imprint in her. I too, grow up with market fresh food, not like here, mass produced and frozen.

Lately I have noticed that the word organic has been replaced more often than not with artisan which is confusing the crap out of me and to top it of they spell it out artisanal which is not right.
I guess it sound more appealing and sophisticated so maybe they can charge more for their product.

With the down turn in our economy I might try the concept with our marketing manager. After all, our masts are artisan made.